Where effortless style meets affordable luxury—helping fashion-forward women look their best without breaking the bank.

Our Story

Founded in the heart of Manchester, Everyday Chic Apparel Store began with a simple vision: to bring high-quality, trend-conscious fashion to women who value both style and practicality. What started as a small boutique concept has blossomed into a global online destination for chic apparel that transitions seamlessly from day to night.

Our Style Philosophy

We specialize in elevated essentials with a Western-inspired twist—think denim that flatters every figure, dresses that take you from brunch to evening, shirts with smart details, and shorts that keep you cool without sacrificing style. Our collections blend:

  • Boho charm with modern silhouettes
  • Western heritage with contemporary trends
  • Premium quality at outlet prices

Why Our Customers Love Us

We solve the modern woman’s fashion dilemma by offering:

  • Curated selections – We do the trend-hunting so you don’t have to
  • Significant savings – Regular sales with discounts up to 40% off retail
  • Size-inclusive options – From S to XL across most styles
  • Seasonless staples – Pieces that work year after year

Our Promise to You

At Everyday Chic, we believe looking great shouldn’t require endless shopping or maxed-out credit cards. Our team personally selects every item in our collection, ensuring you receive:

  • Garments with thoughtful details (like the peekaboo backs and bell sleeves our customers adore)
  • Premium fabrics that maintain their quality wash after wash
  • Timeless designs with just enough trend to keep your wardrobe fresh

Join Our Fashion Community

Beyond just a store, we’re building a community of women who appreciate smart style choices. Follow us for:

  • Exclusive member-only deals
  • Styling tips for making the most of your purchases
  • First access to limited-edition pieces like our popular Giardino Boho Dress

Discover Your New Favorite Look

Outlet Everyday Chic Apparel Store
396 Hartford Road, Manchester, US 06040
Questions? [email protected]